Last 30 days · {kpis.topLocations} of 700 locations active · Google Ads
{/* Headline KPIs */}
Source: Google Ads · CPL, CPC & ROAS calculated by LOCALACT
{/* Campaign type breakdown */}
Spend by campaign type
Where every dollar lands across the portfolio
{campaignTypes.map(c => (
))}
TypeSpendClicksCTRLeadsCPL
{campaignTypes.map((c, i) => (
{c.name}
${(c.spend/1000).toFixed(0)}K
{(c.clicks/1000).toFixed(0)}K
{c.ctr}%
{c.leads.toLocaleString()}
${c.cpl}
))}
Source: Google Ads
{/* PMax network creative + surface distribution — only on the PMax tab */}
{campaignType === 'pmax' && (() => {
const perfTone = { Best: 'var(--sage)', Good: 'var(--marigold)', Low: 'var(--terra)' };
return (
Performance Max, creative & surface distribution
Network-wide asset ratings and where PMax auto-placed across Google · all 700 locations
{/* Surface distribution */}
Channel distribution inside PMax
{pmaxSurfaces.map(s => )}
{pmaxSurfaces.map(s => (
{s.channel}{s.impr}% impr · {s.conv}% conv
))}
Read: Search + Maps take ~38% of impressions but drive ~70% of PMax conversions. YouTube and Display are top-of-funnel — judge them on view-through and brand-search lift, not last-click.
{row.map((v, h) => {
const a = v / 100;
// sky → violet ramp for paid search
const r = Math.round(232 - (232 - 126) * a);
const g = Math.round(238 - (238 - 87) * a);
const b = Math.round(245 - (245 - 194) * a);
const bg = a < 0.08 ? 'var(--cream)' : `rgb(${r}, ${g}, ${b})`;
return (
);
})}
))}
Strongest conversions on weekday lunch (11:00–13:00, with a Mon–Wed catering inquiry spike at 10:00–11:00) and weekend dinner (Fri–Sun 17:00–20:00). Bid modifiers in these windows are paying for themselves at +18% CVR vs flat-bid hours.
);
}
window.ResultsPpcHq = ResultsPpcHq;
// ====================================================================
// LSA HQ, dispute / lead-acceptance health as the brand-wide signal
// ====================================================================
function ResultsLsaHq({ data }) {
return (
Read: 38 of 700 locations rate < 25% of leads, they auto-accept charges Google would credit back. Auto-rating saved enrolled locations $4,820 last month.}
ctas={
Recommended action
Roll out Lenny auto-rating to the 38 locations rating < 25% of leads. Every charged lead is rated within minutes, so Google credits back disputes they're currently auto-accepting, an est. $4,820+/mo recovered brand-wide.
} />
} />);
}
window.ResultsLsaHq = ResultsLsaHq;
// ====================================================================
// LOCAL SEO HQ, AI-search visibility as the brand-wide signal
// ====================================================================
function ResultsSeoHq({ data }) {
return (
Optimize all five pages
Recommended action
Refresh the 5 thinning location pages on a quarterly cadence, schema, copy, fresh posts, and AI-search optimization pulled from the master playbook. Modeled +12 pts AI mention rate.
Last 30 days · 700 locations · all paid + organic Social
{/* Headline KPI strip */}
Source: Meta · CPL & ROAS calculated by LOCALACT
{/* Creative-fatigue alert (kept) */}
!
62 locations need new creative
Running ads > 60 days old at frequency ≥ 4. CTR has dropped 0.4 pts vs the fresh cohort. Engagement is the leading indicator, fatigue here predicts a CPL hit in 2–3 weeks.
{/* Day-of-week × Hour heatmap */}
When your audience engages
Engagement rate index by day-of-week and hour-of-day · last 30 days
{row.map((v, h) => {
const a = v / 100;
// marigold→terra ramp for engagement; ink dim for cold cells
const r = Math.round(248 - (248 - 214) * a);
const g = Math.round(180 + (116 - 180) * a);
const b = Math.round(127 + (102 - 127) * a);
const bg = a < 0.08 ? 'var(--cream)' : `rgb(${r}, ${g}, ${b})`;
return (
);
})}
))}
Strongest engagement on weekend evenings (Sat–Sun 17:00–20:00) and weekday lunch (11:00–13:00). Schedule new creative drops 2 hours ahead of these windows.
Source: Meta
{/* Demographics + Platform comparison side-by-side */}
);
}
window.ResultsSocialHq = ResultsSocialHq;
// ====================================================================
// DEMAND GEN HQ, activation pitch (no perf data; channel isn't enrolled)
// ====================================================================
function ResultsDemandGenHq({ data }) {
const [confirmActivate, setConfirmActivate] = useStateHQ(false);
const totalLocations = data.playbookPortfolio?.totalLocations || data.hqRollup?.length || 142;
const adoption = (data.playbookPortfolio?.channelAdoption || []).find((c) => c.channel === 'Demand Gen');
// Modeled brand impact, anchored on the existing data.demandGenDetail.pitch
// shape so franchisee + HQ pitches stay in lockstep, with portfolio scaling.
const projReachM = 14.8; // total monthly reach (millions) across enrolled locations
const projCplLift = -11; // % blended CPL improvement across paid channels
const projBrandLift = +28; // % uplift in branded-search volume
const projWouldBenefit = 96; // locations where DGen would clear minimum-volume bar
return (
<>
{/* ============ PITCH HERO ============ */}
NEW · Brand-wide opportunityNot yet in your playbook
Demand Gen isn't in your playbook yet.
Demand Gen is Google's upper-funnel campaign type, placements across YouTube, Discover, and Gmail. For franchise brands, it builds the familiarity that lifts every paid channel's conversion rate. It's the play to run when paid-search demand starts to plateau and you need to manufacture more of it. Locations enrolled in Demand Gen for 90+ days see ~28% more branded search and 11% lower blended CPL across all paid channels.
· {adoption ? `${adoption.enrolled} other Location3 brands already running` : '312 other Location3 brands already running'}
Estimated by LOCALACT
{/* ============ WHAT IT DOES + WHO IT'S FOR ============ */}
What Demand Gen does
Three jobs upper-funnel media handles for franchise brands
{[
{ k: '1', t: 'Manufactures branded-search volume', d: 'Visual ads across YouTube, Discover, and Gmail. People who see them search your brand 4–8 weeks later, that\'s the cheapest paid-search lead you\'ll ever get.' },
{ k: '2', t: 'Lowers blended CPL across every channel', d: 'Familiarity raises Quality Score on Search and conversion rate on LSA + Social. Brands running DGen for 90+ days see 8–14% blended CPL drops.' },
{ k: '3', t: 'Lifts every Paid Search dollar', d: 'A user who saw your YouTube ad converts at 1.8× the rate of one who didn\'t. Your existing Search budget gets meaningfully more efficient.' }].
map((s) =>
{s.k}
{s.t}
{s.d}
)}
Locations that would benefit most
Top 5 modeled, paid-search demand plateauing, brand-search headroom
Activating makes Demand Gen available to all {totalLocations} locations and notifies your Strategy Director. Locations enroll opt-in, no auto-enrollment, no auto-billing.
Recommended local spend$400 – $800/mo per location
Corporate co-fund (optional)$25K/mo brand creative pool
Time to first campaign live~14 days from activation