+{Math.round((topUp.perf - 1) * 100)}% to {topUp.name}, your ${topUp.cpl} CPL is below the brand ${BRAND_CPL_BENCHMARK[topUp.key]} benchmark, so it earns more share.
{topDown && topDown.perf < 0.95 && (
<> −{Math.round((1 - topDown.perf) * 100)}% from {topDown.name}, running over benchmark.
)}
2. Remainder ${Math.max(0, total - initiatives.reduce((s, i) => s + (PLAYBOOK_META[i.key]?.floor || 0), 0)).toLocaleString()} split by ratio × perf-multiplier
3. Perf-multiplier = brand_CPL / your_CPL · capped at 0.7×–1.3×
4. Round to nearest $25 · drift goes to largest channel
Below playbook floor by ${deficit.toLocaleString()}/mo
The FreshNest playbook recommends a minimum of ${totalFloor.toLocaleString()}/mo across enrolled channels. Below this, channels can't bid competitively and CPL gets worse fast. Strongly consider hitting at least the floor.
Smart Budget is the recommended way to run this location. You keep control of the total, the platform optimizes the mix. Switching to Self-managed means:
{[
'Monthly auto-rebalancing stops, your split stays fixed until you change it yourself.',
'You take on per-channel budgets, playbook floors, and pacing.',
'Larger changes may require a review call with your marketing advisor.',
].map((t, i) => (
–{t}
))}
);
}
// ----------------------------------------------------------------
// MAIN COMPONENT, Smart Budget wrapper
// ----------------------------------------------------------------
function BudgetSimpleMode({ initiatives, initialTotal, onCommit }) {
const STORAGE_KEY = 'localact_budget_simple_total';
// Default total = sum of current localBudgets, or peer median total
const fallbackTotal = useMemoBS(() => {
return initiatives.reduce((s, i) => s + (i.localBudget || PLAYBOOK_META[i.key]?.target || 500), 0);
}, [initiatives]);
const [total, setTotal] = useStateBS(() => {
try {
const stored = parseInt(localStorage.getItem(STORAGE_KEY) || '0', 10);
return stored > 0 ? stored : (initialTotal || fallbackTotal);
} catch { return initialTotal || fallbackTotal; }
});
// Persist
useEffectBS(() => {
try { localStorage.setItem(STORAGE_KEY, String(total)); } catch {}
}, [total]);
// Platform-controlled allocations from the current total
const auto = useMemoBS(() => autoAllocate(total, initiatives), [total, initiatives]);
const effective = auto.allocations;
const effectiveTotal = Object.values(effective).reduce((s, v) => s + v, 0);
const apply = () => {
onCommit && onCommit(effective, total);
if (window.T) window.T('Smart Budget set', `$${total.toLocaleString()}/mo, LOCALACT manages the mix across ${initiatives.length} channels and rebalances monthly.`, 'ok');
};
return (
{/* HERO, single budget input */}
Your monthly marketing budget
One number, you control the total. The platform controls the mix and rebalances it monthly as performance, competition, and demand shift.
{[1500, 2500, 3500, 5000].map(p => (
))}
{/* WARNING if below floor */}
{auto.deficit > 0 && }
{/* CURRENT MIX, platform-managed, read-only */}
0 ? 16 : 0 }}>
Your current mix managed by LOCALACT · rebalanced monthlytap a change chip to see why
{initiatives.map(init => {
const v = effective[init.key] || 0;
const share = effectiveTotal > 0 ? v / effectiveTotal : 0;
return ;
})}
{/* Total row */}
Total / month
✓ Matches your budget · next rebalance May 1
${effectiveTotal.toLocaleString()}
{/* THIS MONTH'S MOVES */}
{/* LENNY MATH PANEL */}
{/* COMMIT BUTTON */}